Back in 1927 Rene Lacoste developed what we know as the polo shirt for sporting activities. Lacoste is a well-known and popular French lifestyle brand being famed for its signature polo shirt which is constantly developing into new styles and colours to keep up with the fast pace of modern day society.
Lacoste LIVE is the newer collection from Lacoste, a ‘label within a label’ as some might say. The LIVE range can be seen as the more contemporary, younger sibling of the Lacoste brand inspired by the street style. Taking classic pieces and shaking them up; adding in splashes of street style, a new infusion of colour, a pinch of attitude and a fresh new mind-set.